e-Business Course

Creating the E-Business (DPEN 3304)
_{Class of 2016}

Learning Outcomes

On completion of this module, students should be able to demonstrate knowledge of:

1. The Principles of E-Business models, the context and infrastructure that enables (and constrains) them.
2. Components, applications and the strategy that coheres E-Businesses.
3. The role of e-Business ideas and strategies as components in existing businesses.
4. How to go about creating own e-Business, determining an appropriate e-business model and considering risks such as security.

Module Structure

The module is taught in the following parts:

• Part A- Foundations of E-Business (10 Hrs)
  Its fundamentals, environment and infrastructure Key terms: E-environment, E-tailing, Internet Consumers, B2B, B2C, B2B2C
• Part B- Strategy and Components (10 Hrs)
  Linking E-Business to other business components Key terms: E-business strategy, E-channels strategy, Online Value Proposition
• Part C- Applications (4 Hrs)
  Key terms: Customer Relationship Management CRM, Enterprise Resource Planning ERP, M-Commerce
• Part D- Implementing an E-Business (Project- 6 Hrs)
  Applying what was learned

Assessment

The assessment breakdown for the course will be:

Get course materials (presentation slides, assignments)

Introduction

Part A- Foundations of E-Business

Part B- Strategy and Components

Part C- Applications

Course Project