Business Model, what is it? (Business Modeling Course- Part 1)

Rafat Abushaban

- Business Model Course #  O 16K views   اقرأ بالعربية

Business Model
Part 1: What is a Business Model

The first part of this series reviews what a Business Model is, and discusses some other basics before going into details of the components of the Business Model Canvas. This course assumes followers have a background on business basics.

The full lecture is now available as a video recording for a step-by-step process with explanation and examples. Make sure that subtitles in English are set for best results.

Topics covered:

  • Why is a Business Model essential?
  • Investors and Judges, and their link with Business Models
  • Samples of basic Business Models
  • Components of a Business Model
  • The Business Model Canvas
  • The Value Proposition Canvas
  • What compliments it?
  • Business Model Pointers towards getting on the right track

Resources Mentioned:

First things first..


In its basic meaning, a business is all about turning an idea into profit.  The Business Model is the story that tells how a business works: Who are the customers and what do they need? How can a business satisfy this need while generating profit? 1

Why is a "Business Model" important?

  • Identifies who the customer is
  • Helps clarify what the customer pain is
  • Describes the value provided for the customer
  • Clarifies how a business will make money by bringing its value to the customer
  • Addresses the main business functions and parts including its marketing, sales, production and other components
  • While not focused on the environment of business, it helps in defining the market and competition

Business Models are of a particular interest to investors and judges of startup competitions as they help pin down key indicators to evaluate a potential startup. These indicators include:

  • Core strategy and soundness of the proposed Value Proposition (VP)
  • Understand how costs and pricing are calculated *
  • Understand profit generation

Samples of basic Business Models

We see business models all around us in shops, food chains, and groceries. Some of the most common models include:

Bundling Bundling2
Selling similar/relevant goods together
Like fast-food joints
leasing Leasing
Offering rental services rather than selling at high-margins
Leasing car companies
basic service Basic Service
Providing basic service at cheaper cost
IKEA furniture, Self-service stores
susbscription Subscription
Paying a rolling fee in return for a service
Netflix, BEIN Sports

Developing the right Business Model is essential when building a new startup, because it helps to quickly come up with idea iterations, kill unsound ones and grow the one with the right structure and potential, in addition to using speedy decision making and learning more by consulting experts.
Simply, it gets you started without over-planning and incurring significant costs.

For existing businesses, A Business Model can also be useful for leveraging existing strengths (channels, brand ,sales), and seeing the bigger picture: what is being done and can how it be improved.
This is why a renewed Business Model can re-invent the business.

Components of a Business Model

A Business Model consists of the following:

Business Model components

What compliments it?

Business Models are an essential part of a Business Strategy and for understanding how a business works, but they don’t tell the full story.

The environment that a business lies within is crucial to understand and breakdown (which is not going to be covered by a business model as it complements its function), focusing on: 3

  • Market trends and forces
  • Macro-economic forces (Global and regional economies)
  • Industry forces (Competitors)
  • Trends (Social, Technological)

Business Model Pointers

In order to develop a Business Model correctly, there are 7 rules of thumb that need to be followed throughout the process (before, during, and after the completion of the Business Model draft)

Get the lecture for free including this lesson and the 7 essential Business Model pointers- Click "Download Presentation" below.

Files for this lecture:

Click file to download

Business Model Canvas Value Proposition
Business Model and Value Proposition Canvases here

In the next part, we dig deeper into the first component of the Business Model Canvas: Customer Segments. We address Customer Profile, Target Markets, and how to link a customer to a Market.
Next: Part 2
Part 2: Customer Segments

By entering your details and applying to join our mailing list, you agree to the mailing list terms as specified in the Terms& Conditions page that can be accessed from the main page of the website. Also, by joining the mailing list you will be added to the English list. You can update your preferences later.

<< Back to main course page

Rafat Abushaban

Founder of Riable and consultant to several international organizations in entrepreneurship education and researcher in innovation systems and seed funding methods with 10+ years of practical experience in the MENA region, Europe, US and S.Korea
Facebook Profile Linkedin Profile Follow on Twitter